Privacy policy

Privacy Policy

This Privacy Policy explains how HJD Ecommerce Ltd, trading as Endurance Athletic (“Endurance Athletic”, “we”, “us” and “our”) collects, uses, shares and protects personal information when you visit enduranceathletic.co.uk (the “Site”), contact us or purchase from us.

We are committed to handling personal information responsibly, securely and transparently in accordance with applicable UK data-protection legislation.

Who We Are

HJD Ecommerce Ltd, trading as Endurance Athletic, is the data controller responsible for the personal information described in this Privacy Policy.

Endurance Athletic is a specialist online retailer offering a curated range of premium cardio and fitness equipment. Products purchased through our Site may be fulfilled directly by trusted manufacturers and authorised fulfilment partners.

Information We Collect

We may collect personal information directly from you, automatically when you use the Site, or from service providers involved in operating our store and processing transactions.

Order and Account Information

When you place an order, create an account or begin the checkout process, we may collect:

  • Your name
  • Billing and delivery addresses
  • Email address
  • Telephone number
  • Order and product details
  • Payment status and transaction information
  • Customer-service and fulfilment records

Full payment-card details are processed by our payment providers and are not stored directly by Endurance Athletic.

Device and Usage Information

When you use the Site, we and our authorised service providers may automatically collect:

  • IP address
  • Browser and device information
  • Operating system
  • Pages viewed and links selected
  • Approximate location derived from an IP address
  • Referral source
  • Website interactions and technical diagnostic information

Communication and Marketing Information

If you contact us, submit a form or subscribe to marketing, we may retain your contact details, communication preferences and a record of your correspondence.

How We Use Personal Information

We may use personal information to:

  • Process and manage orders and payments
  • Coordinate fulfilment, delivery, installation or collection where applicable
  • Provide order updates, customer service and after-sales support
  • Manage returns, refunds, faults and warranty enquiries
  • Respond to enquiries and correspondence
  • Maintain the security and functionality of the Site
  • Measure and improve website performance and customer experience
  • Prevent fraud, misuse and unauthorised transactions
  • Send marketing communications where permitted
  • Comply with legal, accounting, tax and regulatory obligations

Endurance Athletic does not sell or rent personal information to third parties.

Our Lawful Bases

Under UK data-protection law, we rely on one or more of the following lawful bases:

  • Contract: where processing is necessary to provide a product or service, process an order, arrange fulfilment or take steps requested before a purchase.
  • Legal obligation: where processing is necessary to comply with applicable legal, tax, accounting or regulatory requirements.
  • Legitimate interests: where necessary to operate and improve our business, provide customer support, maintain security, prevent fraud and understand website performance, provided those interests are not overridden by your rights.
  • Consent: where you have actively agreed to particular processing, such as certain marketing communications or non-essential cookies. You may withdraw consent at any time.

Marketing Communications

We may send marketing emails or messages where you have provided consent or where another lawful exception permits us to do so.

You can unsubscribe at any time using the link provided in a marketing email or by contacting us. Unsubscribing from marketing will not prevent us from sending essential communications relating to an order, payment, delivery, return or customer-service enquiry.

You have an absolute right to object to the use of your personal information for direct marketing.

Cookies & Similar Technologies

We use cookies and similar technologies to operate essential Site functions, remember preferences, protect the Site, understand performance and improve the browsing experience.

Where required, non-essential analytics, advertising or preference cookies are used only after you have provided consent through our cookie-preference controls.

You can review or change your preferences using the cookie controls available on the Site. You may also manage cookies through your browser settings, although disabling essential cookies may affect Site functionality.

How We Share Personal Information

Where necessary for the purposes described above, we may share relevant personal information with:

  • Manufacturers and authorised fulfilment partners
  • Delivery, logistics and installation providers
  • Payment-processing and fraud-prevention providers
  • Website hosting, ecommerce and technology providers
  • Email, customer-communication and analytics providers
  • Professional advisers, including accountants or legal advisers
  • Regulators, law-enforcement bodies or other authorities where required by law

We share only the information reasonably necessary for the relevant organisation to perform its role.

International Data Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we require an appropriate legal safeguard. Depending on the destination and provider, this may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, or another safeguard permitted by UK data-protection law.

Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting, tax, warranty and regulatory requirements.

The appropriate retention period depends on the nature of the information, the reason it was collected, applicable legal requirements and whether it may be needed to establish, exercise or defend a legal claim. Transaction and accounting records may ordinarily be retained for up to six years or longer where required by law.

Data Security

Although no online service can guarantee absolute security, we apply appropriate technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss or misuse. Access is limited to organisations and individuals who reasonably require the information for an authorised purpose.

Your Data Rights

Depending on the circumstances and our lawful basis for processing, you may have the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of personal information where applicable
  • Request restriction of certain processing activities
  • Object to processing based on legitimate interests
  • Object to direct marketing at any time
  • Request transfer of information where data portability applies
  • Withdraw consent where processing is based on consent

These rights are not absolute and may be subject to legal conditions or exemptions. We may need to request information reasonably necessary to verify your identity before acting on a request.

Providing Your Information

Certain information is required to process an order, take payment, arrange delivery and provide contractual support. If required information is not provided, we may be unable to complete a transaction or provide the requested service.

Automated Decision-Making

We do not currently use personal information to make solely automated decisions that produce legal or similarly significant effects. Our service providers may use automated tools to identify potentially fraudulent or unauthorised transactions.

External Links

The Site may contain links to manufacturer resources or other external websites. Endurance Athletic is not responsible for the content, security or privacy practices of external websites. We recommend reviewing the privacy policy of any third-party website you visit.

Contact Information

To exercise your data rights or ask how your personal information is handled, please contact:

Email: contact@enduranceathletic.co.uk

HJD Ecommerce Ltd
Trading as Endurance Athletic
128 City Road
London
EC1V 2NX
United Kingdom

Company Number: 16332595

Complaints

If you have concerns about how we handle personal information, please contact us first so that we can investigate.

You also have the right to lodge a complaint with the Information Commissioner's Office, the UK supervisory authority for data protection. Further information is available at ico.org.uk.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, Site functionality, service providers or business operations.

Material changes will be brought to your attention where reasonably appropriate. The latest version will always be published on this page.

Last updated: 23 August 2026